For me, travel is one way I practice this philosophy. Travel has been the constant in my career and my life. It is not a hobby line on a resume. It is how I keep my thinking wide, original, and genuinely curious. And it brings me joy.
My travels have been one of the defining throughlines of my life and career. After college, I backpacked through Europe and discovered the joy of seeing the world through unfamiliar streets, languages, rituals, and perspectives. My first role in Revenue Management and Integrated Marketing at American Airlines turned that curiosity into a professional lens. Living and studying in France deepened it. And years later, leading cross-border travel marketing at Visa brought the story full circle.
Travel has never been just a hobby for me; it has shaped how I observe people, understand culture, and build brands that earn trust across different contexts. A brand problem solved only from inside your own market tends to produce a familiar answer. A wider aperture produces a better question.
It is fitting that this practice is named for the path. Every trip is a reminder that the most interesting routes are rarely the straightest.
Seeing how unfamiliar markets earn loyalty breaks the assumption that your home market's way is the only way.
The more contexts you have lived in, the more angles you can bring to a single challenge, and the less likely you are to settle for the obvious answer.
Design, ritual, hospitality, craft. Inspiration found far from the office tends to be the inspiration no competitor is looking at.